The brand and format
Eleven Oasis is a US menswear brand for big and tall men. The two public videos shown here were made for its own channels, in a short format suited to TikTok and Facebook.
Both use an AI-generated presenter. The visible speaker is a generated character, rather than a human influencer endorsing the product.
What Metis made
The script, presenter and cuts were made on Metis Studio. One film runs 30 seconds; the other runs 16 seconds. The portrait format gives the product message and speaker a frame designed for a phone screen.
The two films provide concrete examples of what an AI-presenter brief can produce. You can watch them above and compare the length and treatment before discussing a similar format with Metis.
What the project demonstrates
This is a demonstration of delivered creative: two finished videos with generated presenters. Views, conversion rates, sales lift and advertising return have not been published for this project. The films themselves are the public evidence.
Metis creates the content; the brand uses its own channels. The scope of a new project is agreed around the product facts, audience, script, format and review process.
What to bring to a similar brief
Bring the product details you can support, approved brand assets, the intended audience and the channel. Decide whether the first task is to explain one product clearly or explore different messages. Those decisions help shape the script before the presenter and shots are generated.
Learn about the Metis Studio workflow, or see the different storytelling task in the Duan & Duan UK brand film.