What does Metis do?
Metis Creative AI is an AI-native storytelling and marketing consultancy for UK–China market entry. It combines its own AI products with work delivered by its founders in London and Shanghai. We help a brand prepare its position for the other market, rehearse the conversations it will face, make the films that carry the story, and meet prospective partners in person.
Rehearse it. Metis Avatar is our conversational AI product. It plays the buyer, client, regulator, journalist or interviewer in the other language, with feedback and scoring after a session.
Make it. Metis Studio is our in-house AI film pipeline. We direct brand films, AI-presenter videos and ads for a brand’s own channels, selecting generation models shot by shot.
Cross it. The founders develop the market-entry strategy, check prospective partners and make introductions in person. The tools support their judgement; the founders stay involved.
Commercial validation first. Personal introductions next.
Before you commit to a wider market launch, we assess the commercial case: consumer fit, positioning, pricing and routes to market. The diagnosis gives you written findings and practical recommendations on what to pursue, what to change and what to test next.
Our founders in London and Shanghai lead the work personally. We draw on our own professional networks, check prospective partners and make introductions to relevant buyers, distributors and specialist advisers. The founders stay involved in the agreed follow-up and negotiations. We charge for our work and coordination, never a commission on introductions.
Can Metis coordinate a full market landing?
If you choose to proceed, we can coordinate a full market landing in the UK or China, bringing together brand localisation, partner development and the appropriate legal, regulatory and commercial specialists within the agreed scope. Any retail placement, order or distribution agreement depends on the relevant partner’s approval and agreed commercial terms.
We consider relevant qualifications, sector experience and local fit when bringing specialists into the team. Regulated firms are responsible for their own advice and filings, contract with you directly and bill you separately. The engagement letter sets out the workstreams, responsibilities, milestones and Metis coordination fee before work starts. We take no margin on regulated firms’ fees. Read how responsibilities and fees work.
Which direction are you taking?
For British brands entering China, the Shanghai founder works on positioning, localisation and the conversations and introductions needed in the Chinese market.
For Chinese brands entering Britain, the London founder works on the argument the brand makes to a British audience and the people it needs to meet. Metis East is the Chinese-facing name; our Chinese name is 弥钥.
The founders
Awa Xue · Founder and CEO · Shanghai. Awa leads creative strategy and the China end of the business. She built Metis Avatar. Educated at Oxford and Sciences Po, she previously worked at Accenture and the OECD. Read Awa’s full public biography.
Jackson Ng · Co-founder · London. Jackson leads strategy and client leadership. His experience includes WPP’s work with Chinese companies going global, six years as a political adviser in the UK Parliament, and commercial litigation and dispute resolution. He studied at SOAS and the LSE. Read Jackson’s full public biography.
Work and field notes
Watch the Duan & Duan UK brand film and Eleven Oasis AI-presenter videos. Each project page explains the brief, our contribution and the delivered work.
The Corridor Note is written by the founders. It begins with what we have encountered in the UK–China corridor, checks the numbers against primary sources and explains what they mean for a brand entering the other market. A Chinese edition is also available.
Company details and contact
The UK company is METIS CREATIVE AI LIMITED, registered in England and Wales, company number 17423811. Address: Goldsmith Building, Temple, London EC4Y 7BL, United Kingdom. View the official Companies House record. The Chinese company is 上海钥言科技有限公司. Shanghai address: Unit 1204, Binjiang Vanke Centre, 118 Minsheng Road, Pudong New Area, Shanghai, China (上海市浦东新区民生路118号滨江万科中心1204).
Find our official LinkedIn company page or write to hello@metiscreative.ai. For a product demonstration or a market-entry discussion, book a 30-minute consultation.