Established at home, a moisturiser as the lead product. They asked for a quote and an introduction to a distributor supplying a British high-street chain.

We act for an author published in Britain: finding the right Chinese-language publisher, making the approach ourselves, and leading the negotiation on rights, territory and payment with partners in Beijing and Hong Kong.

No. We make the content and design the test; your team or the media buyer you already use publishes it, and we read what comes back. We are never paid on ad spend.

Regulated firms we instruct and hold to the plan. They contract and bill you directly, we take no margin, and you may instruct any firm you prefer.

You do. Full commercial licence and IP assignment on delivery, covering music, voice and every generated element. No subscription to keep using your own work.

Strategy and client files stay with the founders. Production runs on our own engine, and we tell you in writing what reaches it. Nothing of yours trains a model.

Usually not; it depends on the claim and the channel. The rules concern misleading, not tools. We tell you where disclosure is needed and draft the wording. AI does the making; we do the judgement.

Our part moves in days. From you: a kick-off, one interview round and two reviews. Regulators, banks and licensing bodies keep their own clock, and we do not promise dates we do not control.

1. The host faces the door. The guest of honour sits at the host's right. Wait to be placed.
2. When you clink, keep the rim of your glass below theirs. Lower again for anyone senior.
3. Ganbei means drain it. Suiyi means sip. Say suiyi early, not after the third round.
4. Tap two fingers on the table to thank whoever pours your tea. No need to stop talking.
5. "We will study it" and "maybe" usually mean no. Nobody says the word. Hear the hesitation.
6. Invited to Guandan, the card game? Go. It is the meeting after the meeting.
7. Gifts: never a clock, never four of anything. Give and receive with both hands.
8. The host orders. Do not open the menu unless it is handed to you.
9. Leave a little on the shared plates. An empty table says the host under-ordered.
10. The fight over the bill is theatre. As the guest, lose gracefully. As the host, pay before the bill arrives.
11. A business card is read, not pocketed. Two hands to give, two to receive, a moment to look at it.
12. WeChat is the office. An email may wait a week. A WeChat message is expected back within the hour.
13. A gift may be refused twice before it is accepted. Offer three times. Do not open one in front of the giver.
14. Eight is lucky, four is not. Prices, dates and room numbers are chosen accordingly, and so should yours be.
15. Toast the table before you toast anyone in particular, and the most senior person before the person you actually want to talk to.
16. The deal is agreed at dinner and confirmed in the office. Not the other way round.
17. Baijiu comes in thimbles for a reason. Pace yourself to the host, not to your neighbour.
18. Titles matter. Use them until told otherwise. First names arrive later than in London.
19. Never correct a senior person in front of others. Face lost in public is not recovered in private. Raise it afterwards, one to one.
20. Arrive through an introducer. A cold email is a stranger asking a favour. An introduction is a friend vouching for you, with their face now on the line beside yours.
21. Every favour is recorded and every favour is repaid, though rarely at once. Accept help knowing you will be asked back.
22. The signed contract is the start of the relationship, not the end of the negotiation. Be the partner who stays reasonable when terms are revisited.
23. Send the senior person. A junior delegation, however capable, tells the room how much the deal matters to you.

一家在国内已有成熟业务的中国美妆品牌，计划将保湿霜产品引入英国，最初希望通过经销商进入当地连锁药妆渠道。

我们代表一位作品已在英国出版的作者，筛选并接洽中文出版社，与北京和香港的合作伙伴共同商谈版权、授权地区及付款条款。

不提供这类服务。我们负责内容制作与测试设计，发布和推广由你的团队或现有推广合作方负责。我们分析测试反馈，不按广告投放金额收费。

由持牌专业机构负责，Metis协助聘请并协调工作进度。专业机构与你直接签约、直接开票，我们不从其费用中抽成。你也可以自行选择信任的专业机构。

委托函会明确交付内容的商业使用权及知识产权归属，包括音乐、配音和AI生成素材的使用安排。交付时提供约定的授权及权利转让文件，使用已交付内容无需持续订阅。

策略文件与客户资料由创始团队负责管理。哪些资料需要用于影片制作，我们会事先书面说明。客户资料不用于训练模型。

是否需要标注，取决于内容、用途、发布平台及适用要求。我们会结合具体项目确认标注方式与措辞，避免误导受众。

项目周期根据服务内容确定。通常需要你参与一次启动会、一轮访谈和两次阶段评审。监管机构、银行及许可机构的办理时间另行计算，具体完成时间取决于相关机构的处理进度。

1. 邮件或消息可以先用Hope all is well等简短问候，再进入正题，让交流更自然。
2. Not bad、quite good和interesting的含义需要结合语气与上下文判断；with respect也可能是在委婉提出异议。
3. Sorry有时用于引起注意，不一定是在道歉。Cheers也可表示谢谢或再见。有人打喷嚏时，可以说一句Bless you。
4. 在酒吧点啤酒，a pint和a half分别指一品脱和半品脱。buying a round指轮流请同行的人喝一轮，是否参与可先与大家商量。
5. 商务着装应结合行业、场合与邀请要求。正式活动可选择西装、长袖衬衫和皮鞋。
6. 商务会议应准时到场；参加聚会按邀请时间安排，拿不准时提前询问。需要排队时，遵守顺序。
7. 天气、通勤和周末安排通常适合初次交流。收入、年龄、政治倾向与宗教信仰较为私密，不宜贸然询问。
8. 见面时可自然握手并保持适当眼神交流。交换名片不必过于郑重，也可以通过LinkedIn保持联系。
9. 是否饮酒由个人决定，应尊重对方的选择。举杯致意即可，不必劝酒或要求对方喝完。
10. 聚餐时可以商量split the bill，即分担账单。若由一方邀请或安排商务宴请，提前确认付款方式更妥当。
11. Pub也可以是非正式商务交流的场所。下班后的轻松交谈有助于彼此了解，但应尊重对方的时间与个人安排。
12. 会议开始前，可以简短聊聊天气、通勤或周末安排。这类small talk能让交流更轻松自然。
13. 日常商务邮件可用Kind regards或Best结尾；Yours faithfully更适合正式信函。具体措辞可参考双方已有的沟通方式。
14. 提出请求时，可以使用Would you mind或Could you possibly等表达，让语气更礼貌。
15. You must come round for dinner sometime可能是友好的客套，也可能是真诚邀请。可以再确认时间和具体安排。
16. 有些意见会以较委婉的方式表达。听到slightly concerned或a bit disappointed时，可以追问具体顾虑，避免只按字面理解。
17. 商务送礼应适度，并考虑对方的喜好。送礼前，先了解对方公司的收礼及申报规定。
18. 在电梯、公共交通及排队时，避免外放音频或大声通话，给周围的人留出安静的空间。